Nyob rau hauv lub hnub nyoog ntawm kev sib raug zoo xov xwm, tiam sis tuaj thiab mus, tab sis ib txhia tswj kom ntes tau lub collective kev xav thiab nyob ib ncig ntawm. Richfield Food Group's khov cov kaus poom qhuavy, suav nrogkhov zaj sawv qhuav, khov qhuav worm, thiabkhov qhuav geek, tau ua li ntawd xwb. Lawv tau coj lub platform zoo li TikTok thiab YouTube los ntawm cua daj cua dub, dhau los ua qhov kev xav ntawm kev sib raug zoo. Ntawm no'sa saib yog vim li cas peb cov khoom qab zib khov qhuav ua nthwv dej hauv online.
Viral Appeal
Cov khoom qab zib khov-qhuav yog qhov pom kev tawm tsam thiab muaj kev noj qab haus huv tshwj xeeb, ua rau lawv zoo meej rau kev tshaj tawm. Cov xim vibrant thiab quirky shapes ntawm peb freeze-dried rainbow thiab freeze-dried worm candies yog qhov tshwj xeeb tshaj yog qhov muag, ua rau lawv zoo tagnrho rau cov duab thiab yeeb yaj duab. Influencers thiab cov neeg tsim cov ntsiab lus yeej ib txwm saib rau cov khoom tshiab los qhia rau lawv cov thwjtim, thiab peb cov khoom qab zib haum rau daim nqi zoo kawg nkaus.
Cim Kev Noj Qab Haus Huv
Qhov txawv txav kev ntxhib los mos thiab khaus flavors ntawm pebkhov-dried candy ua kom lawv txaus nyiam saib thiab sim. Cov yeeb yaj kiab ntawm cov neeg tom rau hauv crunchy, airy candies thiab reacting rau qhov tawg ntawm tsw tau ua nrov heev. Qhov kev npaj txhij txog crunch thiab tawg ntawm saj muab cov ntsiab lus uas lom zem thiab koom nrog, tsav cov neeg saib kom nrhiav peb cov khoom.
Koom Kev Sib Tw thiab Kev Sib Tw
Peb cov khoom qab zib khov qhuav tau tshwm sim ntau yam kev sib tw thiab kev sib tw ntawm TikTok thiab YouTube. Los ntawm kev sim saj thiab cov yeeb yaj kiab tshuaj tiv thaiv rau cov tswv yim ua zaub mov muaj tswv yim thiab khoom qab zib crafts, cov neeg siv tau nrhiav ntau txoj hauv kev los nthuav peb cov khoom hauv lawv cov ntsiab lus. Cov kev sib tw no txhawb cov neeg tuaj koom thiab pab nthuav tawm cov lus hais txog peb cov khoom qab zib ntxiv.
Influencer Kev Pom Zoo
Influencers thiab zaub mov bloggers tau ua lub luag haujlwm tseem ceeb hauv kev muaj koob meej ntawm Richfield's khov-qhuav khoom qab zib. Lawv qhov kev pom zoo qiv kev ntseeg siab thiab tsim kom muaj kev zoo siab nyob ib puag ncig peb cov khoom. Raws li ntau influencers qhia lawv cov kev paub zoo, lawv cov thwjtim tau mob siab rau sim cov khoom qab zib rau lawv tus kheej, tsim kom muaj txiaj ntsig zoo uas ua rau muaj kev muag khoom thiab ua kom pom kev pom zoo.
Kev tshuaj xyuas zoo thiab cov lus pov thawj
Qhov kev txaus siab tiag tiag thiab kev tshuaj xyuas zoo los ntawm cov neeg siv social media pab tsim kev ntseeg siab thiab nyiam cov neeg siv khoom tshiab. Thaum cov neeg saib pom lawv cov nyiam influencers raving txog peb cov zaj sawv khov khov los yog khov-dried geek, lawv muaj feem yuav ntseeg hauv cov khoom.'s zoo thiab tshwj xeeb thov. Qhov kev lag luam organic lo lus ntawm qhov ncauj yog qhov muaj zog heev hauv lub hnub nyoog digital.
Richfield's Kev cog lus kom zoo
Tom qab qhov kev vam meej hauv kev sib raug zoo yog peb txoj kev cog lus tsis muaj zog rau qhov zoo. Richfield Food yog ib pab pawg thawj coj hauv cov khoom noj khov thiab cov khoom noj me nyuam mos nrog ntau tshaj 20 xyoo ntawm kev paub. Peb muaj peb lub tuam txhab BRC A qib tau tshuaj xyuas los ntawm SGS, thiab peb muaj GMP cov chaw tsim khoom thiab cov chaw kuaj mob tau lees paub los ntawm FDA ntawm Tebchaws Meskas. Peb cov ntawv pov thawj los ntawm cov tub ceev xwm thoob ntiaj teb kom ntseeg tau tias peb cov khoom zoo, uas ua haujlwm rau ntau lab tus menyuam mos thiab tsev neeg. Peb tau pib peb cov khoom lag luam thiab xa tawm hauv xyoo 1992 thiab tau loj hlob mus rau plaub lub Hoobkas nrog ntau tshaj 20 cov kab ntau lawm. Shanghai Richfield Food Group koom tes nrog cov khw muag khoom noj niam thiab menyuam mos, suav nrog Kidswant thiab Babemax, nrog ntau dua 30,000 lub khw muag khoom koom tes. Peb cov kev sib koom ua ke hauv online thiab offline tau ua tiav kev muag khoom ruaj khov.
Sib tham sib thiab Shareable Content
Richfield's khov-dried candies qiv lawv tus kheej rau kev sib tham sib thiab sib koom cov ntsiab lus. Seb nws'yog kev lom zem unboxing video, ib daim ntawv qhia muaj tswv yim siv peb cov khoom qab zib, los yog ib pab pawg neeg sim saj, cov hom ntawm cov ntsiab lus no muaj kev koom tes thiab txhawb cov neeg saib kom koom nrog lawv cov phooj ywg thiab cov thwjtim. Qhov virality no pab peb cov khoom kom ncav cuag cov neeg tuaj saib dav dua thiab ua rau lub suab nrov.
Hauv kev xaus, qhov tshwj xeeb thov ntawm Richfield'cov khoom qab zib khov-qhuav, ua ke nrog lawv cov tsos zoo nkauj thiab kev ntxhib los mos, tau ua rau lawv muaj kev cuam tshuam hauv kev tshaj xov xwm xws li TikTok thiab YouTube. Cov kab mob kis ntawm cov khoom qab zib no, txhawb nqa los ntawm cov neeg txhawb nqa kev pom zoo thiab kev tshuaj xyuas zoo, tau tsav lawv cov koob npe thiab qhia lawv rau cov neeg tuaj saib thoob ntiaj teb. Koom nrog cov qauv thiab paub txog qhov kev xav rau koj tus kheej los ntawm kev sim peb cov zaj sawv khov khov, cov kab mob khov-dried, thiab khov-dried geek candies hnub no.
Post lub sij hawm: Jun-19-2024