Tebchaws Meskas tau pom muaj kev loj hlob tawg hauv lub tebchaws khov-qhuav khoom qab zibkev ua lag luam, tau tsav los ntawm cov neeg siv khoom lag luam, cov ntsiab lus ntawm kev sib raug zoo ntawm tus kab mob, thiab kev xav tau ntau ntxiv rau cov khoom noj tshiab. Los ntawm kev pib txo qis, khov-qhuav khoom qab zib tau hloov mus rau hauv cov khoom lag luam tseem ceeb uas tam sim no nyiam los ntawm cov neeg siv khoom sib txawv. Qhov kev hloov pauv kev lag luam no sawv cev rau ob lub sijhawm rau cov khoom qab zib hom thiab kev sib tw rau cov neeg muag khoom kom tau raws li qhov xav tau tshiab rau qhov zoo thiab ntau yam.
1. Qhov Pib Ntawm Cov Khoom Qab Zib Khov Hauv Tebchaws Meskas
Lub tshuab ziab khaub ncaws qhuav tau nyob ib puag ncig rau ntau xyoo lawm, keeb kwm siv los khaws cov khoom noj rau qhov chaw mus ncig thiab kev siv tub rog. Txawm li cas los xij, nws tsis yog txog thaum xyoo 2000s uas khov-qhuav khoom qab zib pib los ua khoom noj txom ncauj. Cov txheej txheem ntawm cov khoom qab zib kom qhuav yog tshem tawm tag nrho cov dej noo los ntawm cov khoom qab zib thaum khaws nws cov tsw thiab cov qauv. Cov txheej txheem no ua rau lub ntsej muag crispy, crunchy kev ntxhib los mos thiab lub ntsej muag muag ntau dua piv rau cov khoom qab zib tsoos. Lub lightness thiab txaus siab crunch los ua ib tug loj hit nrog cov neeg siv khoom, tshwj xeeb tshaj yog nyob rau hauv cov ntsiab lus ntawm cov khoom noj txom ncauj uas muaj ib tug tshiab, exciting kev.
Tau ntau xyoo, cov khoom qab zib khov-qhuav yog ib qho khoom lag luam zoo, muaj nyob hauv cov khw tshwj xeeb lossis los ntawm cov khw muag khoom hauv online siab. Txawm li cas los xij, raws li kev tshaj tawm xov xwm xws li TikTok thiab YouTube tau pib loj hlob hauv kev muaj koob npe, cov yeeb yaj kiab kis tau nthuav tawm cov kev ntxhib los mos thiab cov tsw ntawm cov khoom qab zib khov-qhuav propelled cov khoom mus rau hauv lub ntsiab.
2. Tus Social Media Influence: Ib qho kev txhawb nqa rau kev loj hlob
Ob peb xyoos dhau los,khov-qhuav khoom qab zibtau tawg nyob rau hauv muaj koob meej loj vim yog social media. Platforms zoo li TikTok thiab YouTube tau dhau los ua tus tsav tsheb muaj zog, thiab cov khoom qab zib khov qhuav tsis muaj qhov tshwj xeeb. Viral yeeb yaj duab qhia cov khoom qab zib hom kev sim nrog khov-qhuav gummy worms, qaub zaj duab xis khoom qab zib, thiab Skittles pab tsim kev xav paub thiab zoo siab nyob ib ncig ntawm pawg no.
Cov neeg siv khoom txaus siab saib qhov kev hloov pauv ntawm cov khoom qab zib niaj hnub rau hauv ib yam tshiab - feem ntau ntsib qhov xav tsis thoob ntawm qhov kev ntxhib los mos, qhov khaus tsw, thiab qhov tshiab ntawm cov khoom nws tus kheej. Raws li cov khoom qab zib hom pib tau txais kev ceeb toom, lawv pom tau tias lawv tuaj yeem ua tau raws li qhov kev thov tshiab rau cov khoom noj txom ncauj zoo siab uas tsis yog lom zem noj xwb tab sis kuj tsim nyog rau Instagram. Qhov kev hloov pauv ntawm cov neeg siv khoom coj tus cwj pwm no ua rau lub khw muag khoom qab zib qhuav qhuav yog ib qho loj tshaj plaws hauv kev lag luam khoom noj txom ncauj.
3. Qhov cuam tshuam ntawm Mars thiab lwm yam khoom loj
Xyoo 2024, Mars, yog ib lub tuam txhab khoom qab zib loj tshaj plaws hauv ntiaj teb, tau qhia txog nws txoj kab ntawmfreeze-dried Skittles, ntxiv cementing cov khoom muaj koob meej thiab qhib qhov rooj rau lwm lub tuam txhab khoom qab zib. Mars 'kev txav mus rau hauv qhov chaw khov-qhuav qhia rau kev lag luam tias qhov no tsis yog cov khoom lag luam niche ntxiv lawm tab sis kev lag luam loj hlob ntu tsim nyog nqis peev hauv.
Nrog rau cov khoom lag luam loj xws li Mars koom nrog kev lag luam, kev sib tw ua kom sov, thiab toj roob hauv pes hloov pauv. Rau cov tuam txhab me lossis cov neeg tuaj tshiab, qhov no nthuav tawm qhov kev sib tw tshwj xeeb - sawv hauv kev lag luam uas tam sim no cov players loj koom nrog. Cov tuam txhab xws li Richfield Food, nrog rau ntau tshaj 20 xyoo ntawm kev paub hauv khov-qhuav thiab raw khoom qab zib tsim, yog qhov chaw zoo los ua kom tau raws li qhov kev sib tw no los ntawm kev muab cov khoom lag luam khov khov thiab txhim khu kev qha, muaj txiaj ntsig zoo.
Xaus
Teb Chaws Asmeskas cov khoom qab zib khov qhuav tau dhau los ua qhov hloov pauv tseem ceeb, hloov zuj zus los ntawm cov khoom lag luam niche mus rau qhov kev xav tseem ceeb. Kev tshaj xov xwm tau ua lub luag haujlwm tseem ceeb hauv kev txhawb nqa qhov kev nce qib no, thiab cov npe loj xws li Mars tau pab ua kom cov qeb muaj txiaj ntsig mus ntev. Rau cov khoom qab zib hom uas tab tom nrhiav kom ua tiav hauv kev ua lag luam no, kev sib xyaw ua ke ntawm kev tsim khoom zoo, cov khoom siv tshiab, thiab cov khoom lag luam txhim khu kev qha yog qhov tseem ceeb, thiab cov tuam txhab xws li Richfield Food muab lub platform zoo rau kev loj hlob.
Post lub sij hawm: Nov-29-2024